
On the nature of the Internet
It’s easy to get stuck inside a hamster wheel of *doing* when making things on the internet.
May 09, 2024
I just finished processing my latest batch of photographs and realized that it’s been over 2 months since the last time I did this.
During these past couple of months, I put my photography completely out of my priorities. The longest period I’ve gone through without doing it in 4 years, at least.
Though I had many reasons for shifting my priorities, one of the biggest ones was that I was simply burnt out, both by the pressure I was putting on myself by constantly publishing in Social Media, and by the high expectations I had set on myself for finishing a new photo book as soon as possible.
This ultimately robbed the joy out of my practice and wasn’t doing any good on my mental health, so I had to make a change.
It is not the first time that I’ve gone through something like this, and am aware that these are cycles most creatives go through, so I’m not beating myself up about it.
Still, as I went around with my camera once again, I kept asking myself:
Why am I doing this? Why go through all the hassle of roaming around, hoping for something to catch my attention, photograph it, process it and finally publish it?
When I get to the bottom of this question, the answer is pretty simple.
I do this because it is a practice that allows me to be present and enjoy the simple things around me. This is my main motivator ever since I began working on larger photography projects. The biggest reward for me resides in me doing the work.
Beyond that, my hope is that by sharing my work, others might realize similar insights in their own ways, in their own mediums.
With that being said, check out the rest of this batch of photographs:







Sergio Camalich Morales
I am Mexican Graphic Designer, Photographer and Artist, writing about the underlying craziness of reality, and other stuff.

It’s easy to get stuck inside a hamster wheel of *doing* when making things on the internet.

Buy into the systems, do the courses, get all the help you need. But at the end of the day, don’t take somebody else’s path — as valuable as their insights and experiences might be — over your own.

As AI becomes more human-like, and the world lures us with its hypercontextualized delights, that which can’t be scaled to infinity will become more valuable than ever.