Indonesian mobile app allowing customers to keep track of tabs and get benefits at family ‘warungs’, as well as high-end restaurants.

Introduction

This project began as a pivot from Alka’s main product offering. Still using Alka’s underlying engine, but with a more contained focus on keeping track of tabs in a cash-based economy.

Problem

The biggest issue was gaining the trust of the local restaurants, so they would start offering benefits to the clients who created tabs with them through the app.

Besides that, coming up with the whole user experience from scratch was the biggest design challenge and required multiple iterations over a period of months.

Solution

  • Created Design System for the whole app in Figma.
  • Created UX prototypes.
  • Designed physical advertisements to be placed at local restaurants.
  • Designed branding for app.
  • Designed and develop website

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Down Arrowsergio@camali.ch

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