Throughout my years as a Graphic Designer, I’ve found that one of the most of the most important steps in the process of creating a personal brand, is the identification of one’s Core Values.
Whenever we create a brand, it is common to want to jump ahead straight into the logo design phase without much thought into the underlying motives for why we’re creating such brand in the first place.
By skipping this crucial step, our brand (and ourselves, as individuals!) will miss the basic foundations that would help us make sure that all future elements forming our brand, from the graphics to the offerings we create, will work in harmony with who we are, what we want to represent and how we want to show up in the world.
Designing a brand is more than working on its superficial elements. It is an invitation to dig deeper into ourselves, to take a stance from which we’ll expand outwards into the world, and to set the rules of engagement with which we’ll face the journey ahead of us.
Even when one has defined Core Values, it is not so easy to keep them top of mind, track of them and make sure our actions are in alignment with them.
To support people live up to their Core Values, I create a Notion template that would help them:
